DEAR LEADER
DEAR LEADER is a sunglasses brand with true purpose. With a mission to “help North Koreans ‘see’ better”, DEAR LEADER donates 10% from each pair of sunglasses sold to NGOs promoting freedom rights in North Korea.
Using the brands existing identity, Sam worked with DEAR LEADER over a six month period to create a marketing toolkit including a look book, brand presentation, photo material & brand assets for the brand’s digital channels, as well as managing their social media accounts.
Services:
Content Creation
Brand Assets
Social Media
Project Credits:
Sam Marshall-Hardy
Ken Herman
Fadi Morad
Sanne Anndriani
